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Book Freeshipping Critical Readings Media And Audiences Photo-engraving Edition , By Virginia

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book freeshipping critical readings media audiences photo engraving edition virginia
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Critical Readings: Media and Audiences (Photo-engraving Edition), by Virginia Nightingale, English, Paperback,


Product Details

Author Virginia Nightingale

Press Peking University Press

Isbn 9787301130087

Publication Date Nov 2008

Pages 301

Size 16K

Edition First

Cover Paperback

Language English

Page material gelatine plate paper

Product Description:

This book collects some important development and research that even has an important effect to present time in the audience and media research history.


Notes on contributors




Part i the study of active audiences

Movie leaders

Viewers' reactions

Utilization of mass communication by the individual


News we can use: an audience perspective on the tabloidisation of news

In the united states

Critical readings: media and audiences

The opinion polls: still biased to blair

Part ii audience comhunities, seghents and commodities

Good and bad practice in focus group research

All cars: radio, reception and discourses of disability

Transnational communications and diaspora communities

Children and illevision: a critical overview of the research

Ratings analysis in advertising

Heads of household and ladies of the nouse: gender, genre and

Broadcast ratings 1929-1990

Part iii ihteractive audiences: cans, cultural production and new


Improvising elvis, marilyn and hickey mouse

Tune in tomorrow

Stories of placfs and ways of being

Gamers as co-creators: enlisting the virtual audience- a report from the


Interactive audiences?

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