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Book Freeshipping Men, Women, Messages And Media Understanding Human Communication Second Edition

Posted at: Offers to Sell and Export | Posted on: Wed 19 May, 2010 8:53 am | Product Category: Leisure reading books [501]
book freeshipping men women messages media understanding human communication second edition
Products Photos CatalogBook Freeshipping Men Photos Catalog

Men, Women, Messages and Media: Understanding Human Communication (Second Edition) (Photo-engraving Edition),

by Wilbur Schramm, English, Paperback, 2007

Product Details

Author Wilbur Schramm

Press Peking University Press

Isbn 7301128363

Publication Date Nov 2007

Pages 27

Size 16K

Edition Second

Cover Paperback

Language English

Page material gelatine plate paper

Product Description:

This book is divided to 15 chapters, observes all kinds of human communication from an all-around perspective that bridges psychology, sociology, politics, and linguistics etc, broken the limit between interpersonal communication and media communication, embodies the attention to audience and communication effect. The first edition of this book was published in 1973, named as “Men, Messages and Media: A Look at Human Communication”. The revised edition was published in 1982 and changed the name same as the present one.



Chapter 1 The history of communication

The meaning of “communication”

Original communication

The origin of language

The origin of words

The mass media

Chapter 2 Communication function

Human communication - three psychologists’ explanations

The social function of communication

Summary: the use of communication function by human beings

Chapter 3 The process of communication

The characteristics of information

Transmission relations

The bidirectionality of transmission relations

Communication agreement

Communication behavior

Circuit and behavior

Chapter 4 Symbols of communication

Chapter 5 Code of communication

Chapter 6 the way of communication

Chapter 7 The mass media communication and personal communication

Chapter 8 The width and depth of the media

Chapter 9 The sender and receiver and selection process

Chapter 10 Social control and the mass media communication

Chapter 11 how does communication affect (1)

Chapter 12 how does communication affect (2)

Chapter 13 The mass media - recessive effect

Chapter 14 The mass media - a significant effect

Chapter 15 The information revolution

Names index

Themes index


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