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Books, Free Shipping, Marketing Management Third Edition

Posted at: Offers to Sell and Export | Posted on: Fri 23 Jul, 2010 7:59 am | Product Category: Reference books [3760]
 
books shipping third edition
Products Photos CatalogBooks Shipping Third Photos Catalog



Product Description:

Contents:


partone: Marketing Phitosophy and Strategy

 1 Marketing and

the Job of the Marketing Manager

 2 A Strategic Marketing Framework

parttwo: Anatysis for Marketing Decisions

 3 Marketing Research

 4 Analyzing Consumer Behavior

 5 OrganizaUonal Buying Behavior

 6 Market Structure and Competitor Analysis

partthree: Marketing Decision Making

 7 Product Decisions

 8 New Product Development

 9 Pridng

 10 Communications and Advertising Strategy

 11 Sales Promotion

 12 Channels of Distribution

 13 Direct Channels of Distribution: Personal Selling and Direct Marketing

 14 Customer Relationship Management

 15 Special Topic: Strategies for Service Markets

Product Details

Author Russel S.Winer

Publisher Tsinghua University Press

Isbn 9787302208662

Published September 2009

Pages 500

Size 16K

Edition First

Format Paperback

Language Chinese&English

Page material gelatine plate paper



Company Contact:

BookWholesale photo
Contact Name: Jing
Company Name: Hangzhou Wholesale Tech Trading Co., Ltd
Email: Email
Tel: 0086-571-86980049
Fax: 0086-571-86980049
Street Address: A-2211, Xinqingnian
Square, Gongshu District, Hangzhou,
310015, China
Website: http://www.book-wholesale.com
Member name: BookWholesale
Country: China-CN China
Member Since: 13 May 2010
Total Leads: 4528 BookWholesale Import Export Business Leads
Business focus: Books, Nonfiction, Fiction, Chinese for Foreigners, Comics, Literature, Textbooks, Language, Cooking, Chinese Classics, Children, Business, Computer
Chat:
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Product Category: Reference books [3760]
 
 
 

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