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Consumer Behavior And Marketing Stategy Ninth Edition , Free Shipping

Posted at: Offers to Sell and Export | Posted on: Wed 01 Dec, 2010 1:34 pm | Product Category: Reference books [3760]
consumer behavior stategy ninth edition shipping
Products Photos CatalogConsumer Behavior Photos Catalog

Product Details

Author Kenneth C.Laudon, Carol Guercio Traver

Publisher • Tsinghua University Press



Published October, 2010

Pages 825

Size 16K

Edition 1st

Format Paperback

Language English

Page material gelatine plate paper

Product Description:

"Consumer Behaviour", 7/e by Peter and Olson provides students with the knowledge and skills necessary to perform consumer analyses that can be used for understanding markets and developing effective marketing strategies. The authors have developed the 'Wheel of Consumer Analysis', which is a tool to help the reader understand how consumer affect and cognition, consumer behaviour, consumer environment, and marketing strategy interact. The Wheel Model is a powerful tool for analysing and understanding consumer behaviour and can be used to guide the development of effective marketing strategies.

About the Author

J. Paul Peter is James R. McManus-Bascom Professor and Chair of the Marketing Department at the University of Wisconsin-Madison School of Business. He has taught courses in consumer behavior and in marketing management, strategy, research and theory. He's also taught in a variety of executive programs. Peter won the prestigious William O'Dell Award from the Journal of Marketing Research and twice was a finalist. He is author or editor of more than 30 books and is one of the most cited authors in marketing literature. Peter has served on review boards of the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, and Journal of Business Research. He has consulted for several corporations and the Federal Trade Commission. His earned a DBA from the University of Kentucky.

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