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E-commerce Business Technology Society , Free Shipping

Posted at: Offers to Sell and Export | Posted on: Mon 29 Nov, 2010 12:24 pm | Product Category: Reference books [3760]
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Product Details

Author Kenneth C.Laudon, Carol Guercio Traver

Publisher • Tsinghua University Press



Published October, 2010

Pages 825

Size 16K

Edition 1st

Format Paperback

Language English

Page material gelatine plate paper

Product Description:

This book provides an overview of the current and next generations of e-commerce. The book emphasizes the three major driving forces behind e-commerce: technology change, business development, and social controversies. Each of these driving forces is represented in every chapter, and together they provide a coherent conceptual framework for understanding e-commerce. The result is a realistic treatment of a very diverse subject that is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications. It is written by an author team with extensive teaching, writing, and business experience. This book offers in-depth coverage of concepts in technology, the Internet, economics, marketing, IS/IT, accounting, privacy, intellectual property, equity, and governance. Its unifying conceptual framework built around the themes of business, technology, and society helps readers make sense out of the development of this field. The book presents numerous real-world examples in every chapter. An attractive full-color design is also featured. This book is aimed specifically at readers interested in business concepts, IS/IT developments, and computer science applications of e-commerce.

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Product Category: Reference books [3760]

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