Hello visitor from USA USA - 44 visiting from China 21 China France 11 France USA 10 USA Singapore 1 Singapore Japan 1 Japan
Free Join Now

Market Based Management Strategies For Growing Customer Value And Profitability, Free Shipping

Posted at: Offers to Sell and Export | Posted on: Wed 01 Dec, 2010 1:35 pm | Product Category: Reference books [3760]
strategies growing profitability shipping
Products Photos CatalogStrategies Growing Photos Catalog

Product Details

Author Roger J.Best

Publisher Tsinghua University Press

Isbn 9787302239048, 7302239045


October, 2010

Pages 500

Size 16K

Edition 1st

Format Paperback

Language English

Page material gelatine plate paper

Product Description:

Using an applied approach that focuses on market orientation, marketing strategy, and market-based management, this book details the connections between a market-driven strategy, customer-value, and profitable growth. It outlines the tools and techniques for delivering higher levels of customer satisfaction, marketing productivity and efficiency, and overall profitability and shareholder value. Contains consumer examples throughout. Market-Based Management. Market Definition Potential, and Demand. Customer Analysis and Value Creation. Market Segmentation and Segmentation Strategies. Competitor Analysis and Competitive Position. Product Positioning and Product Strategies. Market-Based Pricing and Pricing Strategies. Marketing Channels and Sales Systems. Marketing Communications and Customer Response. Offensive Marketing Strategies. Defensive Marketing Strategies. Global Marketing Strategies. Developing a Marketing Plan. Strategy Implementation and Performance Metrics. Market-Based Strategies and Profitable Growth. For marketing managers.

Company Contact:

BookWholesale photo
Contact Name: Jing
Company Name: Hangzhou Wholesale Tech Trading Co., Ltd
Email: Email
Tel: 0086-571-86980049
Fax: 0086-571-86980049
Street Address: A-2211, Xinqingnian
Square, Gongshu District, Hangzhou,
310015, China
Website: http://www.book-wholesale.com
Member name: BookWholesale
Country: China-CN China
Member Since: 13 May 2010
Total Leads: 4528 BookWholesale Import Export Business Leads
Business focus: Books, Nonfiction, Fiction, Chinese for Foreigners, Comics, Literature, Textbooks, Language, Cooking, Chinese Classics, Children, Business, Computer
Verify: Safe Import Export Tips
Product Category: Reference books [3760]

Similar LeadsSimilar Suppliers And Manufacturers Import Export Trade Leads

Start Import Export Stories Import Export Startup Stories

Share Your Story & Get Listed at StartImportExport.com


Product Classification Navigation Reference books Classification Navigation

Main - Published Products - Printed media - Printed publications - Reference books [3760]
TradersCity Free Import Export Trade Leads B2B Board  Offers to Sell and Export
TradersCity.com shall not be held liable for any user posted/submitted content including but not limited to trade leads, profiles, images, and any other data. TradersCity.com does not and did not verify any of users posted/submitted data nor is implicitly or explicitly recommending these business offers. TradersCity does not verify truthfulness, accuracy, completeness, nor legality of any businesses, services, and leads posted here. TradersCity does not represent Sellers or Buyers in any transaction between users of the website and is unable to make any opinion in regard to their performance in any transaction. TradersCity neither guarantees nor undertakes in any dispute between sellers and buyers. Protect your business from fraud by trading safely