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New Century Business Chinese Advanced Course 2 Volumes , By Luo Chenxia, Zhu Tong, Book Wholesale

Posted at: Offers to Sell and Export | Posted on: Sat 12 Jun, 2010 5:51 am | Product Category: Reference books [3760]
century course 2 volumes luo chenxia zhu tong book wholesale
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New Century Business Chinese Advanced Course ( 2 Volumes), by Luo Chenxia, Zhu Tong, Chinese, Paperback,


Product Details

Author Luo Chenxia, Zhu Tong

Press Foreign language teaching and research press

Isbn 7560037143

Publication Date Jan 2005

Pages 215

Size 16K

Edition First

Cover Paperback

Language Chinese

Page material gelatine plate paper

Product Description:

New Century Business Chinese Advanced Course ( 2 Volumes) focuses on hot topics of contemporary China economy, emphasizing the improvement of students analysis, discussion, thinking and autonomous learning ability.It also pays attention to the learning of vocabulary and basic linguistic knowledge. With detailed explainations and rich exercises, the content is also designed according to the requirement of HSK examination.


第一课 经济学家眼中的“好人”和“坏人” 1

副课文——选择的成本 18

第二课 中国的就业空间有多大 22

副课文——特别的爱给特别的你 41

第三课 高速发展的中国保险业 45

副课文——培育保险消费新增长点 62

第四课 中国居民消费升级明显加快 66

副课文——高收入群体缘何低消费 82

第五课 餐饮业发展驶入快行道 85

副课文——旅行社牵手驾车自助游 102

第六课 传统企业与电子商务 106

副课文——电子商务迎来春天 124

第七课 入世了,农业怎么办 127

副课文——增加农民收入的新途径 146

第八课 空调业路在何方 149

副课文——跨国家电巨头的本土化趋势 167

第九课 时势造《英雄》 《英雄》造时势 171

副课文——文化助力:从消费到产业 189

第十课 入世后的中国零售业 194

副课文——普尔斯马特的零售霸王之路 213

第十一课 广告业的机遇与挑战 217

副课文——中国的网络广告 237

第十二课 药品超市姓“药”还是姓“商” 240

副课文——平价药房:星火能否燎原 262

第十三课 中国营销经典六例 266

副课文——品牌建设从管理开始 288

第十四课 房地产投资中的泡沫现象 292

副课文——经济适用房在上海 312

第十五课 中国企业的跨国经营 316

副课文——中国引资新趋势 336

第十六课 拾遗补阙话典当 340


第十七课 中国啤酒业的合纵连横 363

副课文——白酒人世:胜算几何 383

第十八课 四大难题考验中国汽车市场 387

副课文——快速升温的上海二手车交易 410

附录1 词汇总表 414

附录2 资料出处 449


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