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Sano Bruno's Enterprises Ltd.
Founded in 1965 by Bruno Landesberg, Sano Bruno's Enterprises Ltd. went public on the Tel Aviv Stock Exchange in 1982. One of Israel's leading manufacturers of non-food items, including cakeries and hygienic products, industrial, institutional and household cleaning products, laundry detergents and paper products, Sano prides itself as an environmentally friendly company, as a global innovator in its field and as having the best products in their categories.
Bruno Landesberg founded The Southern Marketing Company Ltd. in 1958 and Sano Bruno's Enterprises Ltd. in 1965.
He is the chairman to this day. Sano has been steadily expanding, establishing new plants for aerosols, paper products, hygienic products, and cleaning products. Sano has been listed publicly on The Tel Aviv Stock Exchange since 1982. Sano has about 1, 000 direct and indirect employees.
Sano is one of Israel's leading manufacturers of non-food items, with over 600 products including cakeries and hygienic products, disposable diapers, incontinence absorption products, disposable diapers, industrial and household cleaning products, laundry detergents, insect repellants and insecticides, and paper products. The Standards Institution of Israel has certified all Sano products as ISO 9001:2000 compliant. Sano invests heavily in research and development of new products and improving product lines, including through use of automation and robotics. Its plants operate according to the most stringent European Union CE Mark standards, to ensure better product quality, to safeguard the environment and to improve people's quality of life, while making its products more convenient to use. Sano prides itself as an environmentally friendly company, minimizing packaging, encouraging recycling and being a global innovator in its field.
In 1985, Sano was one of the first companies in the world to stop using freon gas, which damages the ozone layer. Sano's sales and profits have been rising steadily for over a decade. It posted a net profit of NIS 83.1 million on NIS 856.7 million sales for 2006, compared with a net profit of NIS 59.6 million on NIS 779.1 million turnover for 2005. Its market capitalization is over $200 million. Exports account for 4% of total sales.
Sano has plants in Hod Hasharon, Netanya, Kibbutz Snir, and operations in Eastern Europe, selling both under the Sano label and private labels. Sano's wholly-owned subsidiaries are The Southern Marketing Company Ltd., a leading distributor of Sano and other companies' products; Cosmopharm Ltd., a manufacturer of cakeeries and cosmetic products; Snir Paper Industries Ltd., a manufacturer of paper goods; Nur Ltd.; Sano Bruno's Real Estate Co.; Sano Romania Ltd. - located in Bucharest, Romania; and Sano Intertrans Ltd. - active in trade in raw materials, as well as marketing and sale of commodities. Sano also owns 90% of Israpaper Paper Industries Ltd., and 41% of the publicly-traded Shaniv Paper Industries (TASE: SHAN), a manufacturer of paper products.
Marketing & Sales
Sano markets its products in Israel via The Southern Marketing Co. Ltd., one of the largest distribution organizations in Israel. The company reaches all the supermarket chains and thousands of retail outlets. Similarly, the company distributes its various products to the institutional market: public institutions, hospitals, hotels, banquet halls, and community organizations.
Sano has an efficient and skilled export department that exports "Sano" brand products to numerous countries throughout Europe, North and South America, Turkey, Jordan, Australia, Singapore, and Taiwan. The "Sano Romania Ltd." subsidiary is active in marketing, sale, and distribution. The company owns land on which its distribution warehouses are built. Exports in 2006 reached $6.4 million.
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