The ActiveInsight software can detect and react to online behavior according to pre-defined patterns.
It is based on an extreme transaction processing architecture, able to scale-out to handle high-throughput without affecting the application servers.
Detect user behavior using a behavioral pattern definition schema, Correlate behavior with external data sources such as: customer profile list, community sites, geo-location services, etc', Feed events, in real-time, to any Marketing/Sales/Support/BI application, React to each customer accordingly (online proposal, human interaction, ...), Since ActiveInsight is non intrusive, new patterns, events and feeds can be added quickly to support marketing campaigns, customer care initiatives, targeted sales or security goals., Based on proven components and standards our architecture is designed to support the high rates of online transactions. ActiveInsight can be quickly deployed in both a standalone deployment or alongside and complementing various analytical and CRM applications.
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