Advertising & Marketing to the Arab Market

Arabian Business and Cultural Guide is a 200+ pages guide for visitors, exporters, and international traders to understand the culture, business culture, and how to do business with Saudi Arabia, Kuwait, United Arab Emirates, Qatar, Bahrain and other Arab countries. Author: Mohammad Al-Sabt.
It is very helpful to provide your clients with literature that is produced in their own language, especially if the literature will be passed by your overseas partners to their customers.

You can solicit the help of your overseas local agent when producing such materials or ask him to recommend to you a local advertising/translation agency to handle the job.

If you intend on using a local translation service provider (i.e. a company residing in your area), be sure that they fully understand the targeted language, audience and market.

Producing a word by word translation of your current local product literature will not necessarily prove to be an effective equivalent of the original and in some cases might yield the opposite of your intended message. Every market has its own marketing and advertising rules and every audience is approached differently.

I am sure that you have heard about some companies resulting to changing the name of their products when introduced to a foreign market because an exact translation proved to be ineffective or in some cases offensive.

Advertisement produced for the Arabian countries should avoid using sexual appeal or sexual innuendoes in its message. It should be conservative in content and appearance and does not present any social values or situations that contradict with the Arabian culture or Islam.

In almost all the Arab countries advertisement should not directly or explicitly contain comparison between two different brands for the same type of products. Message should place more emphasis on the quality and functionality of the product.

The main advertisement outlet sources are newspapers, magazines and television. Telemarketing goes against the ......... continued in the guide
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